Millions of American’s tuned in to the Super Bowl, not to watch a football game, but to enjoy the million dollar ads. Two books dealing with the subject of advertising recently hit the library new book shelves.
Street-Smart Advertising: How to Win the Battle of the Buzz
“…a savvy primer replete with the back stories of the most successful ad slogans of all time, like Nike’s “Just do it.”
How Cool Brands Stay Hot: Branding to Generation Y
Today’s young consumers are a generation even more aware of marketing ploys and commercial advertising targeting them.