{"id":420,"date":"2012-04-12T12:00:20","date_gmt":"2012-04-12T16:00:20","guid":{"rendered":"http:\/\/www6b.wittenberg.edu\/lib\/blog\/wordpress\/?p=420"},"modified":"2012-04-12T12:00:24","modified_gmt":"2012-04-12T16:00:24","slug":"new-books-on-advertising-and-marketing","status":"publish","type":"post","link":"https:\/\/www.wittprojects.net\/library_blog\/?p=420","title":{"rendered":"New Books on Advertising and Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www6b.wittenberg.edu\/lib\/blog\/wordpress\/?attachment_id=494\" rel=\"attachment wp-att-494\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www6b.wittenberg.edu\/lib\/blog\/wordpress\/wp-content\/uploads\/2012\/03\/books-on-marketing-300x225.jpg\" alt=\"\" title=\"books on marketing\" width=\"300\" height=\"225\" class=\"aligncenter size-medium wp-image-494\" srcset=\"https:\/\/www.wittprojects.net\/library_blog\/wp-content\/uploads\/2012\/03\/books-on-marketing-300x225.jpg 300w, https:\/\/www.wittprojects.net\/library_blog\/wp-content\/uploads\/2012\/03\/books-on-marketing-150x112.jpg 150w, https:\/\/www.wittprojects.net\/library_blog\/wp-content\/uploads\/2012\/03\/books-on-marketing-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Millions of American\u2019s tuned in to the Super Bowl, not to watch a football game, but to enjoy the million dollar ads.\u00a0 Two books dealing with the subject of advertising recently hit the library new book shelves.<\/p>\n<p><a href=\"http:\/\/ezra.wittenberg.edu\/record=b1484000~S0\">Street-Smart Advertising: How to Win the Battle of the Buzz<\/a><br \/>\n\u201c\u2026a savvy primer replete with the back stories of the most successful ad slogans of all time, like Nike\u2019s \u201cJust do it.\u201d<\/p>\n<p><a href=\"http:\/\/ezra.wittenberg.edu\/record=b1484580~S0\">How Cool Brands Stay Hot:\u00a0 Branding to Generation Y<\/a><br \/>\nToday\u2019s young consumers are a generation even more aware of marketing ploys and commercial advertising targeting them.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millions of American\u2019s tuned in to the Super Bowl, not to watch a football game, but to enjoy the million dollar ads.\u00a0 Two books dealing with the subject of advertising recently hit the library new book shelves. Street-Smart Advertising: How to Win the Battle of the Buzz \u201c\u2026a savvy primer replete with the back stories [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,1],"tags":[],"class_list":["post-420","post","type-post","status-publish","format-standard","hentry","category-books","category-thomas-library"],"_links":{"self":[{"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=\/wp\/v2\/posts\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=420"}],"version-history":[{"count":11,"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=\/wp\/v2\/posts\/420\/revisions"}],"predecessor-version":[{"id":499,"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=\/wp\/v2\/posts\/420\/revisions\/499"}],"wp:attachment":[{"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wittprojects.net\/library_blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}